Print Profit: Course Syllabus

This module is all about getting to know each other, sharing my approach to art and business, and what to expect in the course.

Lessons:

• What to expect
• My story
• Why I created this course
• Defining "fine art prints"

Great prints start with great artwork! We talk about making your best work first. 

This module also helps you decide which method of capturing images might be best for you and your work. 

Lessons:

• Your best work
• Finishing touches
• Whether to photograph or scan
• All about DPI

We go through several different scenarios including natural and supplemental lighting, where to place your work, and how to get the best images from your camera.

Lessons:

• Photography equipment
• Lighting for photography
• Where to photograph
• Camera settings
• Taking the photos
• Making adjustments
• Using a phone

We walk through scanner settings including DPI and what that means for enlarging our images.

Lesson:

• Scanning the images

If you've never used Photoshop before, you have nothing to fear! In this module, I walk you step by step through the program: how it's laid out, common actions, and what they're used for.

This module will teach you skills you can learn for any image editing, not just making prints!

Lessons:

• Intro to Photoshop
• Photoshop menu: File, Help, Select
• Photoshop menu: Edit
• Photoshop menu: Image
• Photoshop menu: Layer
• Photoshop menu: Filter, View, Window
• Photoshop tools: Move, Marquee, Lasso, Selection
• Photoshop tools: Crop
• Photoshop tools: Brush/Pencil, Clone stamp 
• Photoshop tools: Eraser, Paint Bucket, Dodge/Burn/Sponge 
• Photoshop tools: Hand, Zoom, Colors 

Next, we use those Photoshop skills to help us make super-high quality digital images of our artwork.

Lessons:

• Prepare the photos
• Photomerge
• Photomerge with phone photos
• Photomerge with scans
• Making a composite image manually
• Making edits
• Troubleshooting

Now that we have our images, we look at how and where to print them.

Lessons:

• In House vs. Drop Shipping vs. Print on Demand
• Limited Edition vs. Open Edition
• Making adjustments from print samples

In my opinion, pricing can make or break your business. You'll learn how to price your work fairly so that you can earn an income from it!

Lessons: 

• Pricing overview and money mindset
• The numbers
• Pricing for small batches

Now that you've made beautiful prints, let's get them into the hands of buyers!

Lessons:

• Marketing strategy
• Your own website + SEO tips
• How to show up in search results on Google
• Etsy + SEO tips
• Wholesale
• Licensing
• The type of sale I never recommend

This module teaches you what to anticipate when it comes to things like whether to accept returns, and shipping policies.

Lesson:

• Setting your policies

Finally, we wrap up with encouragement and celebration!

Lesson: 

• You did it!